Ecommerce SEO Project

''Xcessories Hub'' Project SEO Case Study

Adobe turned to NP Digital to help develop an integrated SEO and content program that fueled the launch of a brand-new community website- Adobe XD Ideas.

Case Study Overview:

E-commerce Website SEO Results

Brand Name:https://xcessorieshub.com/
Location:Pakistan > Lahore
Gain in impressions:6220000 (6.22M)
Gain in clicks:235000 (235k)
Gain in traffic:33600
Keywords Ranking:in top 10 = 32
 in top 20 = 174
 in top 3 = 4
Achieved Orders by search:452 (in 6 months)

Section 1: Project's Background

Project Objectives & Goals

The website Xcessories Hub, an ecommerce business focused on electronics, was launched in 2018. This SEO project was contracted for six months, from March to August 2024.

Xcessorieshub helps their clients to enhance their online shopping experience with genuine branded accessories, affordable prices, and with 24/7 support. 

The client’s main goal is to grow their business online, increase their sales and traffic. And what we help our client with is building a reputable brand with high traffic on brand queries, rank business through seo instead of paid campaigns by implementing semantic seo tweaks.

Project Initial Condition

Before starting the work with Devlush, Xcessories was experiencing low visibility in search engines. The website had a total of 290,000 clicks, averaging about 1,000 clicks per day. It received a total of 8.95 million impressions, with an average of 25,000 impressions daily. Keyword rankings were low, with most appearing on the second and third page of serp. The site had 16 keywords ranking in the top 10 result page, with 120 keywords in top 20 and only 3 keywords in top 3 serp. 

Challenges

With a site that had been around for a while, they realized they had started their SEO efforts late in May 2023, to be exact. This delay meant they were playing catch-up in a competitive e-commerce landscape.

When Xcessorieshub approached Devlush, they were already doing SEO on their site, and the main challenge is to find out what the flaws are, that are not giving the site proper ranking. Considering this we start doing a comprehensive audit and here what we find, 

  • Lacked a proper SILO structure.
  • Wasting crawl budget
  • Toxicity of profile backlinks
  • Unoptimized meta tags
  • Weak internal linking structure
  • Website speed is too low
  • Product schema is not implemented

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The Results

Ready. Set. Go.

Xcessories Hub partnered with our team for search engine optimization (SEO) and got their desired results. A remarkable increase of 235,000 total clicks and 6.22 million total impressions! With over 1,200 clicks per day and 35,000 impressions daily. The second thing is the keyword ranking strategy, which gives a boost. Now with 32 keywords now in the top 10, 174 in the top 20, and 4 in the top 3. Based on an average order value (AOV) of 4,000+ Pakistani Rupees, the business earned an estimated 1,808,000 PKR from these orders.

6.22M

Increase in Impressions

104%

Increase in Clicks

104%

Increase in Traffic

97M

Increase in Keywords

The SEO Strategy

How we did it?

At Xcessories Hub, an e-commerce dealing with electronics, we attended to their SEO strategy comprehensively, step by step. Here’s how we pulled this off:

Step1: Conducting Audits

The first step involved conducting several audits, including

  • Comprehensive website audit
  • Google Search Console (GSC) 
  • Google Analytics (GA) audit
  • Competitor analysis
  • Keyword Ranking Analysis

 

Step 2: Improvements in Major Cores

Phase 1:  Part of Our Core Strategy

  • Improving category rankings through technical thinking.
  • Well-organized SILO structure based on the topical authority concept.
  • Prioritized the cost of retrieval and crawl depth to structure web pages efficiently.

 

Phase 2: Master Part of Our Strategy

  • On-page optimization was the most important part of our strategy, which we have explained in quite detail on Devlush Agency’s YouTube channel. 
  • Ranking the brand-related queries by optimizing the homepage
  • Creating high-quality brand mentions. 
  • Created an FAQ section for branded queries.

 

Phase 3: Semantically Optimize The Website

  • Designed query paths to guide users based on search intent for seamless navigation.
  • Optimized with entities to build a stronger knowledge graph for improved search engine recognition.
  • Integrated knowledge graph alignment to enhance content authority and search rankings.

 

Step 3: Guest Blogging and UI/UX Improvements

  • Quality blog content was published as a guest author
  • Improvements were made to the website’s user interface (UI) and user experience (UX).

How we ranked these brand quarries?

The website Xcessories Hub, an ecommerce business focused on electronics, was launched in 2018. This SEO project was contracted for six months, from March to August 2024.

Xcessorieshub helps their clients to enhance their online shopping experience with genuine branded accessories, affordable prices, and with 24/7 support. 

The client’s main goal is to grow their business online, increase their sales and traffic. And what we help our client with is building a reputable brand with high traffic on brand queries, rank business through seo instead of paid campaigns by implementing semantic seo tweaks.

Pro SEO Tip.

While doing E-commerce SEO always focus on categories ranking, make proper silo & query pathings!

Section 4: Conclusion

Finally, after six months of focused optimization, we saw remarkable improvement. Keyword rankings also skyrocketed from just 16 keywords to 32 keywords in top 10, with 174 keywords now in top 20 Google serp. Visitors increased by 8736 monthly through SEO. This huge change led to 452 new orders in just six months.

From SEO techniques new branded queries emerged for instance, Xcessories Hub Earbuds” generated 1,131 clicks and 1,409 impressions and Xcessories Hub Track Order” gained 854 clicks and 1,063 impressions. This led to an increase in brand awareness, targeted traffic, and increase in conversion rate as we can see by having 452 new orders.

Client's Testimonial

Satisfied Words From Our Client

“With NP Digital’s support, we saw an immediate impact within the 1st quarter that resulted in impressive keyword rankings, website visitors, and product downloads for Adobe XD Ideas”​

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