Fotile PK is an e-commerce website dealing in home and kitchen appliances that was created in the year 2009. This SEO project was contracted for eight months, starting from February 2024 and ending in September 2024.
Fotile PK is committed to the idea of helping customers improve their cooking and experiencing the kitchen with quality appliances. Their objectives are to gain more online exposures, increase more sales, and consequently improve the overall site traffic.
We will make a recognizable brand by improving keyword rankings using organic SEO methods only, without paid advertising, by authentically and effectively applying semantic SEO techniques.
By the start of working with Devlush, Fotile PK had minimal visibility in search engines. The website averaged 100 clicks per day running the total number of clicks to 25,500 clicks per day. Also, impressions recorded were a total of 262,000 at an average of 900 impressions daily.
Keyword rankings were pretty low, too: no more than 25 keywords appeared in the Top 10 results and 45 in the Top 20. There were just 19 keywords ranking in the top 3 SERPs.
Mainly considering that the website of Fotile PK went online in 2009, numerous major problems were involved while trying to advance their website further. The technical SEO was just about everywhere, thereby hindering these people in ranking well within the search results.
At the time of approaching Devlush, their titles and meta descriptions were not set for best click-through rates. There was also SEO architecture that required resolution, and poor internal linking wasn’t quite good to guide a user through the site.
Other very critical concerns were the website speed-pressure, whereby core web vitals did not meet the required benchmark or further detracted from user experience.
Key Challenges Highlighted:
Fotile PK will be in partnership with our team for search engine optimization, with very good results achieved. They realized a huge lift overall: 30,500 total clicks and 383,000 total impressions! That was the average of about 120 clicks a day and about 1,400 impressions daily.
The aftermath of this success with the keyword ranking strategy was such that 75 key phrases stood in the top 10 positions, 134 in the top 20 positions, and 26 in the top 3 positions. This growth will surely create a big boom in their business, with an AOV crossing 4,000 Pakistani Rupees.
Increase in Impressions
Increase in Clicks
Monthly Traffic
Keywords in Top 10
In the eight months following the comprehensive SEO carried out for Fotile PK, massive improvements have been realized on all key metrics. While the total clicks increased from 25,500 to 30,500, the average shot up to 120 clicks per day, with impressions similarly growing from 262,000 up to 383,000 at an average of 1,400 impressions daily. Keywords ranking in the top 10 increased from 25 to 75, keywords ranking in the top 20 were 134, while keywords ranking in top 3 positions were 26.
This focused optimization not only brought visibility but also generated an increase of 3,500 monthly in organic traffic. Certain notable branded queries, such as “Fotile Oven” and “Fotile Hood,” have received great engagement, therefore driving more brand recognition and higher conversion rates. All in all, such transformation positioned Fotile PK to continue to grow amidst competition stemming from e-commerce.
DevLush is a digital marketing agency that helps local businesses grow rapidly with our proven marketing programs. Our core focus is on attracting more customers, increasing phone calls and inquiries, and driving no-risk, stress-free growth for your business through proven, results-driven organic marketing approaches.
All rights reserved 2025 © Devlush Agency
