Idarae Islamiat is an e-commerce website initiated in 2023 dealing in religious Islam products. The company is outsourcing Search Engine Optimization work continuously for six months, starting from March 2024 and ending in September 2024.
Idara-e-Islamiat strives to make it as easy as comfortable for our clients to have a great shopping experience for authentic Islamic merchandise, from books and clothes to religious accessories. The main keys to improvement include their online visibility, traffic, and finally, sales.
Our methodology for achieving brand awareness will be through organic search traffic, effectively utilized keywords with the goal of optimizing for high-ROI queries, and semantic SEO for better ranking in search engine results by reducing paid advertising campaigns.
This company, before working with Devlush, was really having a hard time getting online visibility in search engines. With a total of 19,800 clicks, this would give that website approximately 20 clicks per day. The impressions summed up to 57,500 at an average of 400 impressions daily.
Zero visibility in keywords, rank 2 keywords only in the top 10, 8 in the top 20, and zero within the top 3. Basically, the website was not driving even a single visitor through SEO and therefore created a dire need for optimization so that the website could start appearing among the search engines to drive sales.
Idarae Islamiat had a number of issues seriously holding them back in terms of SEO. Although launched about a year ago, it became quite obvious pretty quickly that basic optimization work hadn’t been done.
When Idarae Islamiat approached him, Devlush conducted an in-depth audit to identify where the things were going wrong as far as correct search rankings were concerned. Key issues that came into light after having outlined them were:
Idarae Islamiat has worked for us in search engine optimization and that too, very well. Total clicks increased significantly to 5,560 clicks, translating to an average of 30 clicks per day, while the total impressions also went up to reach 187,000 at an average of about 1,100 impressions per day.
The keyword ranking strategy has, therefore, been pivotal to yielding the following: 9 keywords entered the top 10; 16 in the top 20; and 1 even in the top 3. Eventually, due to these improvements, the site received an increase of 200 visitors every month.
Increase in Impressions
Increase in Clicks
Monthly Traffic
Keywords in Top 10
Finally, after the six months of hard optimization for Idarae Islamiat, improvements could be observed on the graph of various metrics. Keywords: The total number of clicks increased from 2,900 to 5,560 at an average of 30 clicks per day. Total impressions went up from 90,100 to 187,000, while the average impression was viewed 1,100 times every day.
Overall, the keyword ranking strategy succeeded, wherein 9 were in the top 10, 16 in the top 20, and 1 in the top 3. This holistic SEO campaign increased the visitors to 200 per month, thereby enhancing visibility and driving targeted traffic. Stronger overall, these changes have put Idarae Islamiat in a good position to grow online in the future.
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