MKG is an e-commerce website which started its journey in 2020 with the vision to deliver a qualitative, multiple range of products across Pakistan. This SEO contract was signed for 11 months, starting from March 2023 to February 2024.
The aim of MKG is to enhance its visibility online and provide the customers with a shopping experience second to none, with a wide product portfolio at competitive prices. The main objective of the client is: to enhance online sales and increase the website traffic.
Our service is required to help MKG meet these objectives by way of identifying and suggesting appropriate SEO strategies, thereby offering increased search engine result page visibility and creating brand equity sans major dependence on paid promotional campaigns.
There were several big challenges in the online presence of MKG before it started working with Devlush. The website had no established SEO practices set up, so results could hardly be seen in any search engines. The website was not UI/UX-designed, making it problematic for the user to move around.
Apart from this, there was no proper categorization structure introduced on the website, which greatly affected product discoverability and user experience. The results for MKG were dismal, with hardly any clicks and impressions. Most of the keywords were ranking low, more often than not on the second or third pages of search results.
This condition warranted a whole SEO strategy to be in place to effectively enhance the overall performance and ultimately drive sales.
Having launched in 2020, MKG has been experiencing various issues stunting its growth into the competitive e-commerce market. Upon approach to Devlush for intervention, the main objective was to diagnose and find solutions to whatever shortcoming was affecting their performance.
In a comprehensively audited manner, certain problems were identified which had to be addressed for improving their online presence and sales. Due to the lack of optimization in so many areas, MKG missed the opportunity to gain and retain customers.
These are the challenges that urgently needed to be addressed in order to improve the traffic, increase the sales, and give your online presence more of a notch.
MKG worked with our team on Search Engine Optimization and delivered very strong results. This translated to an unprecedented growth in website traffic, where there were 547,000 total clicks and 8.6 million total impressions. The average is described as 1,500 clicks daily, with 25,000 impressions each day.
The keyword ranking strategy increased significantly, with 374 keywords in the top 10, 910 in the top 20, and 58 in the top 3. This will arguably increase organic traffic, hence positioning the brand for better visibility and sales in the highly competitive Pakistan e-commerce market.
Increase in Impressions
Increase in Clicks
Monthly Traffic
Keywords in Top 10
Finally, after almost a year of serious SEO work, we have been able to deliver great results for MKG. Keywords rankings show 374 keywords in the top 10 and 910 in the top 20. Lastly, overall traffic increased by over 5,500 monthly for a total of 547,000 clicks and 8.6 million impressions. The huge increase in growth signals a strong improvement in online presence.
Some new branded queries which showed up were “multan kitab ghar”, with 2,978 clicks and 8,807 impressions. Other variations of brand queries included “mkg” and “multan book center” that resulted in a lot more traffic; these results represent increased branding, filtered traffic, and better conversion ratios-developing MKG into becoming competitive players in this e-commerce industry.
DevLush is a digital marketing agency that helps local businesses grow rapidly with our proven marketing programs. Our core focus is on attracting more customers, increasing phone calls and inquiries, and driving no-risk, stress-free growth for your business through proven, results-driven organic marketing approaches.
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