Organic Roots is an e-commerce business dealing in organic hair products. The website was launched in 2018. The time frame that can be allowed for this SEO project could be from February to September 2024, totaling seven months.
Organic Roots deals in the business of supplying customers with quality and natural hair care solutions for the purpose of ensuring good health for their hair. By doing so, this will help in driving the client’s ultimate goals of increasing lead enquiries and increasing website traffic.
Our engagement is to develop their presence online through driving organic traffic with effective SEO strategies, rather than paid advertising. We would focus more on optimization for relevant keywords and building a reputable brand so Organic Roots can see a major increase in sales and visibility of their brand.
As a matter of fact, the website in mention was far from decent, as far as online visibility is concerned, before working with Devlush. This translates to a total of 20,600 clicks, about 60 each day, starting from May 2023 to January 30, 2024. With regard to impressions, the website reached 437,000, translating to an average of about 1,200 impressions per day for eight months.
The keyword rankings were abysmally low, which signaled very poor optimization. To this regard, 47 keywords were ranked in the top 10, 74 in the top 20, and just about 20 in the top 3 rankings. Taken altogether, the website attracted about 400 visits organically, evidence enough that much-needed improvements in strategy were necessary to create improved search engine rankings.
The main issues Organic Roots had in Devlush were numerous and seriously hampered its performance and visibility online. Its late start in search engine optimization was a handicap in the competitive market, the team had quickly obtained. During our extended audit, we found some problems in the following:
These challenges, therefore, prescribed that the most effective approach toward increasing Organic Roots’ online visibility had been a targeted SEO strategy.
The team at Organic Roots partnered with us for SEO and had the following incredible results: 27,200 total clicks, averaging over 100 clicks per day, and an increase in 601,000 total impressions, averaging more than 2,200 daily. This really paid off with the keyword rankings: 53 keywords in the top 10, 92 in the top 20, and 28 in the top 3.
The traffic went up by more than 2,100 monthly visits, enhancing the overall performance and visibility of the site. With a strong focus on organic hair products, these improvements positioned Organic Roots for greater success in the e-commerce landscape.
Increase in Impressions
Increase in Clicks
Monthly Traffic
Keywords in Top 10
After seven months of focused optimization for Organic Roots, we started to see quite remarkable improvements: total clicks went from 20,600 to 27,200. While total impressions went from 437,000 to 601,000, at an average of over 2,200 daily. Keyword rankings improved vastly: 53 keywords moved into the top 10 from 47, while 92 moved into the top 20 from 74. Increased monthly traffic in their SEO efforts by more than 2,100.
Brand queries also reflected positive growth: the keyword phrase “organic roots” had 3,191 clicks with 7,840 impressions, while for the keyword phrase “organic roots pk”, clicks were 536 against impressions of 667. Such growth in impressions not only increased brand awareness but it targeted traffic which also improves brand conversion rates in the case of Organic Roots.
DevLush is a digital marketing agency that helps local businesses grow rapidly with our proven marketing programs. Our core focus is on attracting more customers, increasing phone calls and inquiries, and driving no-risk, stress-free growth for your business through proven, results-driven organic marketing approaches.
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