Roxari is an e-commerce company that deals in jewelry and was launched in 2022. This is an eight-month SEO contract project, starting from January 2024 to August 2024.
At Roxari, the aim is to provide customers with diverse choices of jewelry at the best prices, with the added advantage of online shopping through quality products and service. The main focus of the client is an increase in online sales and traffic to the site.
Our approach has been toward building a strong brand by doing proper SEO practices,that is optimization of product listings for better organic search visibility. We shall drive quality traffic to the site to attain sustainable growth of the e-commerce platform of Roxari by implementing targeted SEO techniques.
Before starting the work with Devlush, Roxari had some problems with its site online visibility. The website received 3,430 clicks at an average of about 30 clicks daily and reached more than 101,000 impressions at an average of over 600 impressions daily.
The keyword rankings were relatively strong, 44 keywords in the top 10, 96 in the top 20, and 15 in the top 3 positions of SERPs. With such rankings, the organic traffic amounted to only 760 per month, which shows that there is more room to grow in terms of attracting more visitors by optimization for search engines.
Before our work for Roxari, it was pretty apparent there was a lot left to wish for regarding their online presence. Later, it came to light that the website was troubled by technical and structural problems that worried them in both user experience and SEO positions. Our initial audit showed a set of critical shortcomings that had to be targeted for good SEO implementation. The following are the main challenges identified:
Roxari teamed up with our crew of SEO and scored brilliant results. They saw an incredible rise of 24,300 total clicks and 659,000 total impressions when averaging about 90 clicks and 2,500 impressions per day. The keyword ranking strategy has been quite instrumental, where 44 keywords are ranking in the top 10, 106 are in the top 20, and 21 in the top 3. In fact, this shows an increase of over 2,000 monthly traffic in their e-commerce, thereby bringing sales and making Roxari more visible within the competition circle of the jewelry market.
Increase in Impressions
Increase in Clicks
Monthly Traffic
Keywords in Top 10
Finally, in eight months, with serious input in SEO work, Roxari started to grow continuously. Total clicks increased from 3,430 to a staggering 24,300, while the impressions went as high as 101,000 up to 659,000. Keyword rankings improved significantly, since 44 keywords maintained their top 10 ranking, 106 keywords in the top 20, and 21 in the top 3.
This then led to an increase in monthly traffic of over 2,000. Additionally, branded queries saw a significant increase, with “roxari” clicks going up to 1,709 and impressions rising to 2,406. It substantially changed everything for visibility of the brand: it drove targeted traffic to the website and increased conversion rates, thus giving a higher number of new orders.
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