The website Xcessories Hub, an e-commerce business focused on electronics, was launched in 2018. This SEO project was contracted for six months, from March to August 2024.
Xcessorieshub helps their clients to enhance their online shopping experience with genuine branded accessories, affordable prices, and with 24/7 support.
The client’s main goal is to grow their business online, increase their sales and traffic. And what we help our client with is building a reputable brand with high traffic on brand queries, rank business through seo instead of paid campaigns by implementing semantic seo tweaks.
Before starting the work with Devlush, Xcessories was experiencing low visibility in search engines. The website had a total of 290,000 clicks, averaging about 1,000 clicks per day. It received a total of 8.95 million impressions, with an average of 25,000 impressions daily.
Keyword rankings were low, with most appearing on the second and third page of serp. The site had 16 keywords ranking in the top 10 result page, with 120 keywords in top 20 and only 3 keywords in top 3 serp.
With a site that had been around for a while, they realized they had started their SEO efforts late in May 2023, to be exact. This delay meant they were playing catch-up in a competitive e-commerce landscape.
When Xcessorieshub approached Devlush, they were already doing SEO on their site, and the main challenge is to find out what the flaws are, that are not giving the site proper ranking.
Considering this we start doing a comprehensive audit and here what we find,
Xcessories Hub partnered with our team for search engine optimization (SEO) and got their desired results. A remarkable increase of 235,000 total clicks and 6.22 million total impressions! With over 1,200 clicks per day and 35,000 impressions daily.
The second thing is the keyword ranking strategy, which gives a boost. Now with 32 keywords now in the top 10, 174 in the top 20, and 4 in the top 3. Based on an average order value (AOV) of 4,000+ Pakistani Rupees, the business earned an estimated 1,808,000 PKR from these orders.
Increase in Impressions
Increase in Clicks
Increase in Traffic
Increase in Keywords
At Xcessories Hub, an e-commerce dealing with electronics, we attended to their SEO strategy comprehensively, step by step. Here’s how we pulled this off:
The first step involved conducting several audits, including
Phase 1: Part of Our Core Strategy
Phase 2: Master Part of Our Strategy
Phase 3: Semantically Optimize The Website
The website Xcessories Hub, an ecommerce business focused on electronics, was launched in 2018. This SEO project was contracted for six months, from March to August 2024. Xcessorieshub helps their clients to enhance their online shopping experience with genuine branded accessories, affordable prices, and with 24/7 support.
The client’s main goal is to grow their business online, increase their sales and traffic. And what we help our client with is building a reputable brand with high traffic on brand queries, rank business through seo instead of paid campaigns by implementing semantic seo tweaks.
Finally, after six months of focused optimization, we saw a remarkable improvement. Keyword rankings also skyrocketed from just 16 keywords to 32 keywords in the top 10, with 174 keywords now in the top 20 Google serp. Visitors increased by 8736 monthly through SEO. This huge change led to 452 new orders in just six months.
From SEO techniques new branded queries emerged, for instance, Xcessories Hub Earbuds” generated 1,131 clicks and 1,409 impressions and Xcessories Hub Track Order” gained 854 clicks and 1,063 impressions. This led to an increase in brand awareness, targeted traffic, and an increase in conversion rate as we can see by having 452 new orders.
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